Originally published on sitepoint.com
Perhaps this is a familiar story. You’ve built a new website or app, dogfooded it with your team, and now you’re ready to test with real-life users. Excitedly, you gather a few people who are most likely to be your target audience, and begin the testing sessions.
Immediately you start getting some rather… painful feedback.
- “I have no idea what this is”
- “I would never use, or come back to this website”
- “How do I log-in?” *Ignores giant log-in button*
User testing is often the moment where the rubber meets the road. All your ideas, decisions, sketches, and code comes together to create a real interface… one that a user is now attempting to use, and is forming their own ideas about.