10 Best Non-Profit Videos of 2012

10 years ago, non-profit videos were different. They were on brand, on message, had voice-over narration and showed children suffering terribly. It turns out, people don’t especially seek out this content to watch (although arguably still effective in fundraising with older demographics).

With the rise of online video, there’s been a trend in the industry to create art, or entertainment that people want to watch.

After looking at 2012’s top non-profit videos (mainly 1M+ views) nearly all are one of the following:

  • Funny
  • Shocking
  • Sexy
  • Amazing/Beautiful

Here’s ten that we thought made the biggest waves in 2012.

Continue reading 10 Best Non-Profit Videos of 2012

Knock Knock

Seth Godin is a legend. He’s an entrepreneur, consultant, and author. He’s written 14 books on marketing and all of them are best sellers. He starts companies, fixes broken ones and writes the most popular marketing blog in the world.

So the the man is brilliant. He knows nearly everything there is to know about web marketing.

Except, in February 2010, how to best embed a video.

The day started like most others for me: check email, RSS feeds, and read Seth’s blog. Godin posts little nuggets of wisdom nearly every day. But this one was different. This post had video. Not embedded video (where you click play and watch in the current page) but a link away from his blog to go watch the video on vimeo. I followed the link, but most people don’t.

Seth has button on his blog: “email me”. So I emailed him, suggesting a better way. He quickly responded, and we exchanged a few ideas. Then he embedded the video the way I suggested and emailed back “Better?”

So what?

Imagine you’re Seth. You have important meetings, phone calls, books to write, and 500,000 people reading your blog. Do you publicly post your email address? Do you stay open to advice?

Most of us don’t.

Most artists, organisations, board members, CEOs… we’re too busy to be bothered by the little requests, suggestions and feedback. We don’t believe the benefit is greater than the pain of an overflowing mailbox. I suppose the thesis behind much of social media and this post, is that it’s worth it. That for every 10 dead end requests, there might be a useful suggestion.

Sure there’s going to be a lot of distractions along the way. It’s a skill to know which emails to delete, which ones to quickly reply, and which ones to pause and think about. But is it worth it? Certainly.

If you have a Web site, it’s probably because you want to interact with your customers. So give me a phone number and an email address. A real one, one that goes to a person, and quickly! Put it on every page.

Seth Godin “Knock Knock” download the free ebook