10 years ago, non-profit videos were different. They were on brand, on message, had voice-over narration and showed children suffering terribly. It turns out, people don’t especially seek out this content to watch (although arguably still effective in fundraising with older demographics).
With the rise of online video, there’s been a trend in the industry to create art, or entertainment that people want to watch.
After looking at 2012’s top non-profit videos (mainly 1M+ views) nearly all are one of the following:
Here’s ten that we thought made the biggest waves in 2012.